In the course of the digital transformation, for many companies one topic has particularly moved into the focus: Omnichannel Marketing. Different channels, such as the classic website, mobile applications and others, want to be provided with content simultaneously, which presents companies with ever-changing content and technology challenges. With the Headless CMS, the processes for generating high-quality content that is available everywhere, should now become simpler and, above all, more efficient.
A CMS without a head
In contrast to the traditional CMS, the "headless" Content Management System works without a frontend and focuses on the backend. The content is generated by the users of the Headless CMS in its purest form - without a presentation layer, templates, design or the like. It can be retrieved via a standard interface from any device or system. But what added value does that bring to your business? We give you 5 reasons why you should use a Headless CMS.
1. Content first
Content is an important resource for your company: self-generated content underlines the corporate identity and gives potential customers a positive impression. Above all, the quality and the error-free transmission of the contents are decisive.
For the content to be in the foreground and not to be dominated by the specifications of the system, it makes sense to use a Headless CMS. Once implemented, all it takes is to generate one content element without having to adapt it to different output channels. The element is displayed unaltered everywhere, without the possibility of any errors creeping in during processing. Thus, you have no additional work to insure, that the perfect and long-developed external representation of your company is affected by any inattentiveness.
Time is money, and anyone using a Headless CMS can save a lot of money. In contrast to a traditional CMS, the system offers the possibility within projects to allow content writers and programmers to make progress at the same time, without the one having to wait for the others results.
This means, that even while a project is being technically implemented, the content can already be integrated since functionality and content storage no longer depend on each other. In this way, projects can be completed with a large time gain and put on the market.
3. Cost saving
In general, the installation and maintenance of a Headless CMS are cheaper than for a conventional CMS. That's because the systems are cloud-based in most cases, and the multitenant strategy keeps running costs at a low level.
In addition to that, the use of the cloud has yet another benefit: Since the content is in its purest form and requests are processed in a particularly efficient way, the scalability is very high - so nothing stands in the way of your company's full growth.
Nowadays, traditional Content Management System vendors are trying to combine as many features as possible for the user. As a result, systems are sometimes confusing and slow, making it not easier, but rather difficult to work with.
A Headless CMS however, focuses solely on the content and is easy to use. This is useful for all users who handle it on a daily basis. In addition, the output to all channels can be operated from just one common backend.
Many good ideas in creative processes fail because of the implementation. Very often, the requirements of the existing CMS slow down innovative approaches and half-baked compromises are made. This often prevents big steps towards further development.
With the Headless CMS though, content creators can work in a system of their choice, and even programmers have the freedom to choose what kind of front-end they want to build using their favorite programming language, such as Java or PHP. All technologies can be combined with each other, and this flexibility leaves much room for new ideas.
The reason for this is that the API, the programming interface, is the systems main pillar. This interface allows content to be displayed on a variety of channels, using a variety of systems - all that matters is that the programs can tap into web-based communication protocols to retrieve the data. The technological aspect, which in many cases changes or even prevents planned projects, takes a back seat.
In the end, it's clear that a Headless CMS combines many advantages in itself that advance your business - from pure time and cost savings, to creating the perfect public image, to having motivated employees who are able to implement their creative ideas without limitations.
Are you interested in the topic Headless CMS? In our free Whitepaper „Headless CMS – the architecture of the future for digital experiences“ we explain why Headless CMS is gaining in importance, how Headless CMS works, and in which cases its use is particularly beneficial. Download it now!