Content automation - three use cases for increased efficiency in the company

Apr 18, 2019 8:29:00 AM

Content management is undergoing rapid change as customers become more demanding: they want to receive quality content, on any channel, at all times that keeps them well informed or entertained. It is important for them to be able to derive added value from the content, otherwise they quickly turn to competitors. It is becoming increasingly difficult for content managers to produce and market content in the required quantity while maintaining their initial high quality.

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Content tracking - only what can be measured can be managed

Apr 10, 2019 6:20:00 PM

Content marketing is constantly gaining relevance. Traffic alone is not enough - the user must be effectively interested and become a lead in order to generate economic benefits. The lead is used to identify users who fill out a contact form, download content, subscribe to the newsletter, or otherwise seek contact.

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Apr 1, 2019 2:25:00 PM

Digitisation brings with it huge changes. Particularly affected is the media and publishing industry, because the incremental shift from the use of print products to online content is a major challenge. Meanwhile, it also provides the opportunity to analyse user behavior accurately.

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Mar 28, 2019 1:04:26 PM

In successful companies today, everything revolves around the customer: more specifically the customer journey and the customer experience. In addition to a great product, companies need a good marketing strategy and effective sales channels. Nowadays, this is done on a digital level, all the way through from generating attention to the final purchase of a product.

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Three Cases for Artificial Intelligence Usage in Digital Publishing – what we can learn from big media houses

Feb 25, 2019 1:17:00 PM

Artificial Intelligence is becoming an increasingly important buzzword when it comes to the future of digitisation. Intelligent systems are on the increase in the digital publishing business. In the Reuters Institute's Digital News Report, 72% of editors surveyed were willing to experiment with Artificial Intelligence in their newsrooms.

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Feb 12, 2019 9:52:44 AM

In the course of the digital transformation, for many companies one topic has particularly moved into the focus: Omnichannel Marketing. Different channels, such as the classic website, mobile applications and others, want to be provided with content simultaneously, which presents companies with ever-changing content and technology challenges. With the Headless CMS, the processes for generating high-quality content that is available everywhere, should now become simpler and, above all, more efficient.

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Artificial Intelligence - enriching modern Content Management

Nov 30, 2018 9:04:00 AM

Content Management has become a core topic in many companies. Content that adds value to customers and maximises customer experience has become one of the most important and valuable assets. At the same time, the volume of data generated is growing immeasurably.

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Where should the journey go? Three ways to a positive customer journey

Nov 27, 2018 4:19:10 PM


There it is: that moment when a person becomes aware of a product or feels the need to learn about a product, and it begins - the customer journey. It will pass through many different phases, in the course of which the top priority is not to lose the potential customer. His interest has to be positively and repeatedly strengthened. This way he can last until safely delivered at your end goal. Translated into business-speak, that means a successful conversion or the purchase of the product and ideally, thanks to the final, satisfactory customer experience, his permanent commitment to the respective company.

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Google DNI Fund – Publishing House Aschendorff and Contentpepper recieve funding in a joint project

Jul 27, 2018 9:58:31 AM

We at Contentpepper are very pleased to announce that, in cooperation with the Aschendorff Group, we are receiving project funding from the Google Digital News Innovation (DNI)  Fund.

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5 requirements for successful CMS personalization

Jul 24, 2018 4:34:05 PM

„Customers who bought this item also bought... "- Behind this sentence is not only one of the main reasons that sales of sales platforms like Amazon are going through the roof. It is the tip of the iceberg, a far-reaching trend in marketing: the personalization of content and entire websites based on collected user data.

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