Contentpepper® Blog

Artificial Intelligence - enriching modern Content Management

30.11.2018

Content Management has become a core topic in many companies. Content that adds value to customers and maximises customer experience has become one of the most important and valuable assets. At the same time, the volume of data generated is growing immeasurably....

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Where should the journey go? Three ways to a positive customer journey

27.11.2018

  There it is: that moment when a person becomes aware of a product or feels the need to learn about a product, and it begins - the customer journey. It will pass through many different phases, in the course of which the top priority is not to lose the potential customer. His interest has to be positively and repeatedly strengthened. This way he can last until safely delivered at your end goal. Translated into business-speak, that means a successful conversion or the purchase of the product and ideally, thanks to the final, satisfactory customer experience, his permanent commitment to the respective company....

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Google DNI Fund – Publishing House Aschendorff and Contentpepper recieve funding in a joint project

27.07.2018

We at Contentpepper are very pleased to announce that, in cooperation with the Aschendorff Group, we are receiving project funding from the Google Digital News Innovation (DNI)  Fund....

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5 requirements for successful CMS personalization

24.07.2018

„Customers who bought this item also bought... "- Behind this sentence is not only one of the main reasons that sales of sales platforms like Amazon are going through the roof. It is the tip of the iceberg, a far-reaching trend in marketing: the personalization of content and entire websites based on collected user data....

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Content Management Trends 2018 and how to choose the right CMS for it

09.07.2018

Content-Management-Systems (CMS) are one of the cornerstones of the digitization strategy in many companies. Since 2011, the use of content management solutions has more than doubled, according to a survey by W3Tech. 2018 the trend is still on the rise....

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Award-winning Content Management - the IT-INNOVATION AWARD 2018 goes to CONTENTPEPPER

27.06.2018

Digital Marketing Suite Contentpepper® from App&Web wins the „Initiative Mittelstand“ Prize Contentpepper® was awarded the German INNOVATIONSPREIS-IT 2018. Out of a total of over 3000 applicants, and 51 products, Contentpepper® was the most innovative solution in the category CMS, thoroughly impressing the panel of judges....

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The power of data, or what we can learn from the leading digital media

27.06.2018

Traditionally, all prestigious media houses have one thing in common: Outstanding content. In today's world, where business needs and business models are changing almost as fast as the conditions, media must have a more viable ability to evaluate and learn from data....

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Modern company communication: implement multichannel publishing properly

27.06.2018

The digital environment opens up new possibilities to consume information. In corporate publishing, a well established format dominated for a long time: Print. Today, however, you have to be present where the customers are....

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How publishers use Facebook videos and e-commerce to monetise content

24.10.2017

Publishers of all kinds are faced with the challenge of achieving great reach with their digital content and then monetising it profitably. The immense competition and the resulting mass of digital content are just one aspect....

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Gamification for publishers and corporate publishers - an inventory

25.09.2017

The market research company Gartner predicts that in the coming years more and more gamification elements will move into the handling of products and services. Classical examples in this context, such as, for example, playful incentives in the health care system, are now familiar to the general public. But what about Gamification as a loyalty driver in interacting with content?...

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