We at Contentpepper are very pleased to announce that, in cooperation with the Aschendorff Group, we are receiving project funding from the Google Digital News Innovation (DNI) Fund.
The committed funding amounts to € 150,000 and is intended for the realisation of the project "Identifying and Monetising Evergreen Content". The aim of this project, submitted by Aschendorff and Contentpepper, is to develop software that measures and evaluates a user's potential interest in a specific content or article using a scorecard. Each article receives a score that is permanently formed by the number of views, the time of origin and interactions in social media. High score articles are relevant to users and remain in the editorial offer. In this way the reach, the loyalty of the users and finally the willingness to pay should be increased measurably.
Already recorded content is always updated in the review to ensure comparability.
The messages characterised in this way are on the one hand intended for a corresponding placement by the editors. In addition, the method described should ensure that during the automated processing of content, the content is used as optimally as possible.
Hereby it is intended to increase the quality of the presented news mix and at the same time, increasing the reach significantly.
We are delighted to have the opportunity with this project to participate in innovative developments in digital journalism and will report on progress.
A big thank you goes to our partner, the Aschendorff Group, and of course to the Google DNI Fund, which supports our exciting project.
The Google Digital News Initiative Innovation Fund was launched in 2015 to promote digital journalism projects. Google wants to invest a total of 150 million Euros in the future of digital news, with three different project classes in each round of applicants. Within the first project class, prototypes with a total amount of up to € 50,000 are supported. Medium-sized projects will receive funding of up to € 300,000, which will at the same time cover 70% of the total project cost. Major projects receive funding of over € 300,000. In the current fifth round of bidding, Google received a total of 820 applications from 29 European countries.