Contentpepper® Blog

CORPORATE COMMUNICATIONS - THESE 5 COMPANIES SHOW HOW IT CAN BE DONE

19.07.2017

Corporate communications is assuming an increasingly important role in the overarching communication strategy. 90 percent of companies view attractive content as the key to success, according to the former German "Forum for Corporate Publishing". Added value for the customer should be created by qualitative content. The complexity of content and technology presents new challenges for companies. 5 best practice examples show how the current megatrend Corporate communications can be used correctly and which factors play an important role. ...

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New Approaches in Mobile Corporate Communications

08.06.2017

In this age of mobility and digital communication, publishing challenges are rapidly changing. Communication and media usage are becoming increasingly transparent. Until recently, publishers had no reliable way of gauging which traditional media (such as customer magazines and staff magazines) really generate interest. This is changing radically with digital, and especially mobile, content distribution. Publishers now have to be far more analytically, customer-oriented and technology-oriented than a decade ago....

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Three fundamental innovations in the pipeline for the financial sector

10.05.2017

Fintechs are currently revolutionizing the financial sector completely. Technologies such as mobile, cloud, big data and AI are used to meet the increased demands of customers. At the same time, they are replacing conventional financial products: According to a PWC study, 20% of the banking business is threatened by Fintech. ...

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The basics of Landing page optimisation

27.04.2017

Landing pages are one of the most important elements of the inbound marketing strategy. However, 80% of the site visitors will leave immediately if the contents of a landing page does not meet their expectations. The initial page determines the bounce rate, and therefore the success of the inbound campaign. ...

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The 3 most important trends in corporate communications

08.04.2017

The boundaries between corporate communication and content marketing as individual disciplines blur increasingly. But corporate communication and content marketing can also be used, hand in hand, to complement each other....

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MORE MULTI CHANNEL AND MOBILE: NEW RELEASE CONTENTPEPPER ALMA (V1.5)

05.04.2017

The Contentpepper product and developer team has toiled over the last few months, but can now announce the new Contentpepper release on March 31. With the "Contentpepper Alma (v1.5)” release, our customers can look forward to even more multi-channel functionality....

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Digitisation in the insurance industry in response to increased competition by InsurTech-Startups

24.03.2017

Increasing competition from InsurTech startups increasingly forces classic insurers to act. Young, German companies like GetSafe, Schutzklick, Finanzchef24 and Friendsurance, increase the pressure on the insurance industry....

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BETWEEN CONTENT AND TECHNOLOGY: CORPORATE COMMUNICATIONS REINVENTS ITSELF

23.03.2017

Due to new developments, the signs in corporate publishing are changing. An example is former industry association "Forum for Corporate Publishing" which, in 2015, decided on a name-change, and now appears as a "content marketing forum". Both corporate publishing and content marketing are aimed at building and maintaining long-term relationships with the target group through a constant supply of the right content. The boundaries between the two disciplines overlap in many areas - the content marketing approach changes the way in which corporate publishers work today. The most important aspect is that the primary focus of corporate publishers should be on  value-adding content for the target group - and only thereafter, on brand-specific considerations. To re-cap: target group relevance before branding....

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What you should know for successful B2B Influencer Marketing

09.03.2017

Influencer marketing is rocketing up the popularity stakes as a trend – and brand managers can’t have too much of it. They can’t afford to ignore it. In a world where traditional advertising is no longer trusted, digital marketers are turning to social media stars and celebs as a way to reach the hard-to-convince Millennials, in an manner which they perceive as authentic. The success of this approach has proved the marketers right....

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Digital news publishing: marketing opportunities away from the own platform

23.02.2017

Between 30 and 50% of news site access is via mobile devices. This trend also demonstrates a reduction in the number of sources used, when compared to the desktop. 55% of smartphone readers concentrate on a single news app. It seems that the smaller the screen, the higher the concentration on large media houses, at the expense of variety....

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